This was a particularly fun project to work on because it allowed me quite a bit of creative freedom. The original website had been created by an agency, and when I logged into WordPress, there were 67 pages, half of which were labeled with different version numbers or drafts, and a number of unnecessary caching plugins, which told me the previous designers weren’t entirely sure what they were doing. The two owners are wonderful entrepreneurs with a vision, and I was honored they chose me to work on this with them.

I was able to transform the previous “salesy” site and turn it into a well-branded business. The original home page resembled a landing page, where there were four or five areas with redundant copy and creative. I turned this into a home page with headings, hierarchy, and images that fit their brand. I also moved them onto different hosting, since their old agency was hosting it on their account.