There’s something about digging into the psychology behind advertising that entices me and makes me want to keep reaching for that PERFECT audience and those PERFECT phrases. Which headline is going to grab someone’s attention? Is this image, this content, this headline, this CTA button, and the audience I chose going to come together to bring in conversions?
My ad objectives have covered web purchases, page likes, engagement, webpage views, lead forms, website form submissions, and everything in between. I have experience working with $15,000/month budgets, and I have experience working with $200/month budgets.
As your advertiser, I don’t wait for you to say “I don’t think this is working.” I check my ads daily to ensure my they’re optimized, comments are being monitored, and billing thresholds aren’t reached. If something’s not working, I turn them off and let you know our next course of action. You won’t get that proactive nature at agencies – trust me, I worked at one.
Overall, my favorite part is the creative writing, paired with target audience research. I love learning about people and how they work, and my passion for learning allows me to succeed as an advertiser.
Advertising for lawyers is tricky because most of them require specific verbiage, which means the content is going to be long.
While that was often a concern, the verbiage I used to entire users ended up balancing the ads, so we didn’t experience any decrease in engagement, despite the long content.
I love advertising consumer products because it allows you to get creative and really tap into the brand’s personality.
Interacting with consumers in the comments section is also rewarding, particularly because users gain so much satisfaction when brands speak to them personally.
Medical ads require verbiage that doesn’t make viewers feel like the company is guaranteeing them results, because we don’t want the company to get sued.
My Ketamine USA ads received 50+ quality leads in the first $5 we spent. Those ads were particularly tricky to get approved because of the reputation ketamine has for being a party drug.