Print creative is some of my favorite work to do because it’s tangible. It’s not digital work that you can see on a screen, only to have it disappear into cyberspace forever. Print creative is something you can hold, and something people can save.
There’s just something about picking out the thickness of the paper, the type of coating, the binding. And then knowing that your print creation is going to help someone choose a product, become aware of a sale, or convince them to buy a service.
Which part of the copy should be highlighted? How should it be nested within the creative so it stands out? I love figuring out the answers to these questions.